By Forbes It has never been easier to become insta-famous, but for some celebrities, fame and fortune are perennial. Take Diddy: Nearly two decades after appearing on the cover of the first-ever Celebrity 100 issue, Diddy tops FORBES’ annual ranking of the highest-earning entertainers in the world, banking $130 million pretax in our 12-month scoring period. “I ain’t foolin’ around… I’m building assets,” Diddy claimed to FORBES back in 1999 . Turns out, he was right: The majority of his 2017 total comes from selling one-third of his Sean John clothing line for an estimated $70 million. Combined with a lucrative Diageo Ciroc vodka partnership and his Bad Boy Family Reunion Tour, Diddy edges Beyoncé, whose $105 million haul is the second-largest of her career, thanks to her Formation World Tour and Lemonade release. “I’ve never met anyone that works harder than me in my industry,” Beyoncé told FORBES in 2009 . Q...
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